B2B Campaign
In this campaign, a direct mail piece was sent to 68 clients of Research Now in the UK market, each including a travel adaptor in a custom made suitcase packaging, in order to promote the B2B panel of Research Now. I designed and tested the template of the suitcase and utilised the latest printing technology offered from the printing suppliers in order to create the die cut, achieving a smaller cost. The clients also received an html communication that maintained the same design style, and was directing them to the B2B website page of Research Now. We received quite positive commends from the clients on his venture, and the sales team decided to repurpose this DM using it as giveaway in conferences.
