Healthcare Campaign
Research Now wanted to promote the panels of healthcare professionals and patients that they offer, and as a result the Marketing team had to design a global healthcare campaign that was launched in Europe, US and APAC. I designed for the campaign a number of print and online marketing materials, including packaging of direct mail, flyers, landing pages, cards, exhibition stands and newsletters. The design was aiming to give to the promotional material a medical feel. As a result I used a pattern of medical related icons to define a consistent style and light blue as the main colour due to it’s association with medical products and healing.
