Blis Footsteps Report
In April 2017, I designed a 16 page benchmark report for Blis, as an in-house Senior Brand Designer. The report that included industry insights, as well as a supporting case study (Cadbury). I used UV varnish in the cover page elements to ensure that the logo and the title stand out and attract the attention of potential readers. I was also responsible for the design and development of the digital invites and the design of the speaker's presentations in a supporting client event that Blis organised to launch the report. The clients received a bag including a flyer with the agenda of the event, a branded notebook and the report. The design direction was based on the company's branding, keeping a dynamic and fresh approach while maintaining the necessary consistency with the rest of the printed and digital material of Blis.
