Ogury Rebrand
In January 2022, I was asked to participate in an internal rebranding project of Ogury as a global Lead designer. The goal was to breathe new life into the company's brand identity, aligning it with the new vision and ensure a consistent look and feel in the assets and templates that will be rolled out in all the 24 markets of the company. Through a comprehensive analysis and collaboration with stakeholders, I developed a concept that represents growth, innovation, and a modern aesthetic. The new visual direction of the brand was bold and clean, while the color palette exudes vibrancy. As part of the rebrand I had to work on the update of a number of assets including the website, email templates, landing pages, corporate events assets and videos ensuring that they fully reflect the new brand guidelines. This project demonstrates my ability to revitalize brands in a global level, create a cohesive visual identity, and communicate a company's values through design in a concise and impactful manner.
