Lumen Study
In March 2022, Ogury partnered with Lumen research the leading technology in attention measurement, to conduct a joint study to measure the attention generated by their ad formats. In order to promote this initiative I created a bold visual identity centred around the theme of attention. Working with the broader Marketing team and other key stakeholders, I designed cutting-edge design elements including a white-paper, an infographic, a landing page and several other digital assets aiming to captivate the target audience and drive engagement.
