F1 Campaign Branding
Research Now decided to launch a global campaign named Formula 1. A US based agency was commissioned to create an interactive game website that would allow the clients to play and earn points that they could exchange with branded goods. I was responsible to create the branding of the campaign including a logo that would be used for print and online communications. The solution that I came up was using the main brand colours, indigo and aqua and a symbol of the racing flag to represent the speed, the quality of results and the winner attitude that the RN team offers. Furthermore, I worked on the implementation of the campaign, designing a range of print and digital assets.
