Blis Rebrand
In January 2019, we kickstarted the Blis internal rebrand project, aiming to transform the company's visual identity. Through comprehensive analysis and collaboration with my CMO and other external and internal stakeholders, I created a fresh, modern brand image aligning with the company's evolving goals and values. The sleek logo, vibrant color palette, carefully selected typography and bold imagery reflect their innovative spirit as a tech start-up. Drawing inspiration from the brand strategy, I was fully involved in all the stages of Visual Identity Development, Design Implementation and Collateral Creation. This project demonstrates my ability to understand client objectives, translate them into compelling visual elements, and create a cohesive brand identity.
